Selling Your Home Articles...



Marketing plan and strategy

2010-09-09

To market your property in such a manner, which would yield for you the property owner, the highest selling price in the most expedient amount of time. Priority One Metrowest Realty hopes through a well planned and laid out marketing strategy, we can provided you and your family the desired results, with the greatest amount of convenience. Our goal is not one successful transaction, but a long term client relationship.


 
1. Property Assessment/Display
a. Review property for marketing condition
b. Provide showing ideas & market analysis
2. Marketing
a. Create printed individualized feature sheets
b. Install for sale sign
c. Prepare first months activity calendar
d. Networking
- Through interoffice mail & posting
- Distribute feature sheets to area Real Estate Offices
e. Promotions
1. Open Houses with permission of owners
f. Advertising
- Multiple Listing Service
- Glencoe Advertiser/McLeod County Chronicle
- Local Real Estate Guide
- Web Page
- Other Area Newspapers

 		 3. Market Monitoring
a. Agents comments & reactions
b. Buyer comments & reactions
c. Review sales & listings of competitive properties
d. Preview other competitive properties
4. Follow up
a. Maintain contact with agents with potential buyers
b. Maintain contact with prospects contacted
through ad’s
5. Screen & Qualify all interested parties
6. Present & explain all offers
a. Priority One Metrowest Realty presents
every and all offers
b. We help facilitate negotiations
7. Keep owners informed of post sales activity
a. Buyer financing status
b. Title & closing status
c. Property appraisal status & problems
d. Work orders requiring immediate attention
e. Coordinating final closing and times